what is
marketing
strategy?

The process of developing, promoting, selling, and
distributing a product or service.
In other words,
A marketing strategy refers to a business's overall game plan for types of marketing activities a company will take to get leads and turning them into customers.

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why marketing is
important?

Simply if you don't raise your hand and make noise, no one
will notice you.

“The main purpose of marketing is to sell more to more people, more often and at higher prices.”

— Sergio Zyman

2

how marketing
affects your
business?

✓ Increases sales for sure
✓ Generates New Customers
✓ Increases brand value
✓ A major part of the branding
strategy which builds people's thoughts, feelings about a brand

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Mind-Blowing
Digital
Marketing
Statistics

4

#1

“Google is responsible for 96% of all smartphone search traffic and 94% total organic traffic.”

— Credibase

#2

““Infographics are liked and shared on social media 3x more than any other type of content.”

— OrangeStar

#3

“84% of people expect brands to create content.”

— Meaningful-brands

#4

“Blogs with videos can increase organic search results by up to 157%.”

— Lemon Light

#5

“41% of clicks go to the top three paid ads on the search results page.”

— Blue Corona

Our approach

Each business should have a unique marketing strategy that fits its needs including a marketing plan, which is a document that details the specific types of marketing activities a company conducts and contains timetables for rolling out various marketing initiatives.

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