13PHOTO’s new website focuses on the photographers’ portfolios as well as their stories, provides users with a clear overview of the agency’s services, and positions the agency – with its diverse range of photographers and expertise – as an industry leader.
Pictures tell stories. Sometimes about crises in war zones. Sometimes about the eventful lives of well-known personalities. And other times about future trends – from both near and far. The focus is on the unique perspectives of the photographers and their unmistakable style. 13PHOTO has been committed to this kind of dedicated and creative specialised photography since 2009. As a photography agency, 13PHOTO develops sophisticated image worlds and supports or advises clients from the initial stages to the last step of the planning process. 13PHOTO works with experienced and award-winning creatives and promotes young, exciting talents.
The communication design agency sofie has reimagined the content and design of the website while creating a new visual identity for the 13PHOTO brand. With the new website, the user and brand experience has been optimised and the client journey simplified – with just a few clicks, potential clients can find a specific service and the contact information for said service. The numerous features and functions such as animations, video and filters also ensure high usability at all times. The visual brand identity has been simplified and reduced to the minimum. This conceptual element is particularly reflected in the logo and letterhead. Power, variety and diversity are provided by unique imagery from campaigns, portraits, reports and film. This variable component complements the brand’s reduced visual language. Various interactive elements – as conceptualised in the menu, for example – allow the user insight into the diversity of the visual world of 13PHOTO. The well-proven co-creation concept of the agencies sofie and marke17 was applied for the conception and clean implementation of design and code.
13PHOTO – Agency for photography representatives: Lisa Schneider (agency management), Adam Schwarz (agency management). sofies Kommunikationsdesign AG agency representatives: Kevin Casado (brand management & consulting, concept, design), Carla Berger (design), Anja Meier (design), Luca Fontana (text). Marke17 Digital Agentur representatives: Pasquale Li Voti (Consulting, Concept, Technology), Luca Moor (Code), Timo Buff (Code).