what is
Healent?

Healent is a software company located in Chicago, USA.
Healent is a custom remote patient monitoring solution to monitor and improve the functionality of patients with chronic conditions.

1

challenges and goals

Restructuring the brand identity system to improve the visual impression, deliver the right message to customers, and explaining the value and positioning of Healent correctly. Creating a website that perfectly explains Healent and helps get leads and convert them into clients. The most challenging point was dealing correctly with a non-usual targeted audience of Physicians, Health service providers, Nurses, Health care institutions.

2

Services we provided

Brand identity system, audience analysis, value positioning, competitor analysis, motion graphics, website development, and more.

3

Brand Identity system

4

LOGO

Redefine sizing and spaces according to the golden ratio and fixing visual issues

image
image healent

Typography &
Colors

font
font

Primary colors

#2B5ADC

Flickr Blue

#152145

Space Cadet

Secondary colors

#F4D35E

Orange Yellow Crayola

#1B998B

Persian Green

#E76D83

Candy Pink

#0C9FDA

Carolina Blue

#EEEFF5

Ghost White

#D6D7DD

Light Gray

A range of colors for user interface and illustrations purposes.

Patterns

image image

Icons style

Image presenting
style

image

Gallery

image image image
image

Website

image image image image