Moonee, a game publisher, approached Embacy in May 2022 with a goal of becoming a top 10 game publisher. Embacy created a brand identity based on space and science, with a logo inspired by SpaceX and NASA, and a dynamic font style that conveyed Moonee’s innovative approach. Typography was used to highlight words and phrases, and a square plate with rounded corners symbolized rocket parts. With the rebranding, Moonee had the tools to reach its goal by the end of the year.