The United Nations Development Programme (UNDP) is the UN’s global development and advocacy network that encompasses 177 countries and territories. As a partner with a proven track record of successful collaborations with the UNDP, Thunderfoot has been tapped to design a striking, versatile visual identity for the UNDP’s Sustainable Development Goals (SDGs) and apply the brand identity to a host of multimedia assets from sales presentations to animated videos and conference installations. Follow-on projects have included long-form technical reports and a digital feature story in support of the UNDP’s response to the COVID-19 pandemic. This challenging yet highly meaningful work has proven the versatility of the core design and branding system across multiple media formats. Thunderfoot has also built interactive digital stories for the UNDP’s Human Development Report (HDR) and Global Fund for Coral Reefs (GFCR), a coalition dedicated to preserving the world’s remaining coral reef ecosystems.