Embacy created an original project about the color black. The idea was born from the corporate culture of Embacy itself.
The original project is thematically divided into ten small parts. These ten parts tell their own story about the color black: color of space, color of mystery, color of fashion, color of sophistication, color of cinema, color of print, color of power, color of day-to-day, color of fear, and color of rebellion. Each part presents different artworks, photographs, and animated images.
One of the central visual elements is a 3D model of a black cube on the first page. 3D-cube is placed on the black background. The idea behind this was to apply the art technique of black on black. For the project, Embacy used a neo-Grotesk sans-serif font Aeonic. It is minimalist and eye-catching at the same time. As far as the major color of the project is black, it was important to choose a font that would be user-friendly.