Embacy created a brand identity and website for Dubai-based company HAQQ, which aims to make a more fair and sustainable financial system accessible to everyone. Embacy designed the brand identity and website to represent the values of Shariah-compliant blockchain and cryptocurrency. The design was inspired by the sunrise in the desert and incorporates natural elements such as sand flows, light rings, and rays. The design is intended to represent HAQQ as a symbol of new beginnings and change in the world of Web3. Embacy aimed to attract new contributors and developers who share the vision for a better, more sustainable financial system by creating a unique and memorable brand identity. The photostyle is reminiscent of sand or water.