E-commerce UX is critical. It ensures that customers can easily navigate the online store, find what they need, buy it, and move on. Moreover, when making it easy for people to buy, they will buy more frequently. That is the Importance of UX in E-commerce.
Understanding the importance of e-commerce UX success from a user-focus perspective, Allows preparing an e-commerce site that ensures a good user experience.
The following points of user focus should be taken care of by improving the user experience to achieve a successful e-commerce site.
If users feel uncomfortable with the inadequacy of the site (for example, if they cannot navigate through your site efficiently), or feel that they can not trust the integrity of the product or service you provide, or feel that they cannot trust you with their money or private information (for example, during transactions), the user experience will be negative, and you will lose credibility.
When users trust that your product or service will meet their needs, they see it as credible and trustworthy. Building trust and credibility takes time and requires consistency with each user’s interaction and transaction.
Site usability is determined by how easy it is for users to use your site. Users intuitively expect certain pieces of information or opportunities for action at the right time.
UX design makes it easy for users to make decisions without spending much effort searching for what they need. A simple example of this is to make it easy for users to start an account by only asking for their name and email. This action requires little effort, and users have opened the door for future interactions.
UX builds customer loyalty, thus increasing customer retention.
To build a loyal relationship with customers, Need to anticipate the problems and feelings of customers at various stages of the buying cycle and take the time to address each customer where empathy with customers brings the human factor to the product.
Loyalty to customers and their needs leads to their loyalty to you and thus a high customer retention rate.
Building customer loyalty goes hand in hand with establishing credibility and trust. The result is a higher rate of customer retention.
Mobile users expect to access, recognize, and navigate your product’s site like they would using a PC. Although 61% of customers are more likely to purchase from mobile-friendly sites, most users will leave a site altogether if they experience a problem.
With nearly 68% of the world owning a mobile device and 52% of internet searches done on a mobile device, You would be missing more than half of the potential market without a mobile-friendly version of the site.
Interaction with the site is a significant part of UX through aesthetics, writing consistency, and interaction.
Using a simple, orderly design that stirs the users’ physical senses (e.g., sight, sound), grab their attention, and makes the user experience memorable, unique, and recognizable. By harmonizing colors and images and adding aesthetic distinction, it Tells the story and connects our users.
User engagement and brand recognition are not only accomplished through design consistency but also through writing-style consistency. If the tone, formality, and language used throughout your site are not consistent, it will be jarring and confusing. Visual and textual elements should be intriguing so that users will wonder what is next and lead them to explore other pages on your site.
E-commerce websites are the most thirsty web projects for innovative and creative user experience.
For more helpful information regarding this topic, we suggest you check this article which explains Animated UX Microinteractions in E-commerce websites.